Corporate

Senior Marketing Associate at the Ladymaker

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The Ladymaker is a fashion brand that offers ready to wear and custom made dresses for ladies.

We are recruiting to fill the position below:

Job Title: Senior Marketing Associate

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Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

  • We are seeking a commercially driven Senior Marketing Associate with a passion for fashion, culture, art, and storytelling.
  • The candidate should have deep knowledge of the global fashion market and customer engagement, with strong customer service and storytelling skills.
  • The goal is to translate our brand DNA across all platforms.

Responsibilities

  • Develop and implement a Marketing Plan and budget aligned with brand objectives.
  • Create and disseminate Brand Guidelines internally and externally.
  • Oversee content strategy for social media, editorial, website, e-commerce, newsletters, and special projects.
  • Plan and coordinate content creation activities (e.g., photoshoots).
  • Develop and execute content calendars, including social media.
  • Maintain newsletters and website content, liaising with the Design Team.
  • Identify fresh opportunities, brand partnerships, and impactful messaging.
  • Develop a Visual Merchandising Policy and manage product displays.
  • Interact with clients to understand preferences and market trends, providing feedback to the team.
  • Manage and grow Stockist and Wholesale accounts, building strong relationships.
  • Develop a customer-centric sales strategy and collaborate with the sales team.
  • Contribute to collection development through commercial, product, and marketing recommendations.
  • Monitor the Studio, manage sales pitches, and provide forecasts during sales campaigns.
  • Generate sales reports and analyses, offering product and marketing recommendations.
  • Create and execute a strategy to drive E-Commerce sales.
  • Identify potential business opportunities and develop innovative solutions to improve performance and customer satisfaction.
  • Stay informed on market and industry trends, incorporating this knowledge into the business.

Requirements

  • University Degree.
  • 3+ years of experience in a similar position.
  • Highly creative with strong visual skills.
  • Strong multitasking, organizational, and analytical skills.
  • Proven passion for fashion and lifestyle.
  • Excellent social skills for building positive working relationships.
  • Fluent in English.
  • Proficient in Excel.
  • Results-driven team player able to work in a dynamic, fast-paced environment.

Salary
N150,000 – N400,000 Monthly.

Application Closing Date
1st September, 2024.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.

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