Job Title: (Part-Time) Digital Marketer
Job Summary
Our client is looking for a skilled and results-driven Digital Marketer. The ideal candidate will have proven experience in lead generation across multiple channels, including email marketing, PPC, SEO, and social media campaigns. This role involves crafting persuasive marketing offers, optimizing the website for conversions, and collaborating closely with the design and development teams to ensure maximum impact and effectiveness of all marketing efforts.
Company Overview:
Our client is a leading digital wellness company focused on combating global burnout, promoting holistic well-being, and inclusivity. They offer a wide range of globally relevant wellness services, including on-demand experiences such as mindfulness, yoga, cultural movement, wellness coaching, and DEI workshops (global and virtual off-sites).
Key Responsibilities
- Content Creation and Website Management; create and upload compelling copy for the organization’s website.
- Email Marketing: develop targeted email marketing campaigns to engage audiences and drive conversions.
- Provide accurate reports and analyses to clients and management to demonstrate effective return on investment (ROI).
- Use web analytics software to monitor website performance and recommend improvements.
- Explore new online media opportunities, including mobile platforms, social media, blogs, and forums, to benefit the business.
- Conduct keyword research and generate web statistics reports to support marketing strategies.
- Contribute to social media engagement and brand awareness campaigns to grow the company’s digital presence.
- Develop and integrate content marketing strategies that align with business goals and engage target audiences.
- Assist with paid media efforts, including coordinating with digital advertising agencies to optimize ad performance.
- Stay current with the latest digital trends and assist with the digital marketing strategy development across all platform: creative selection, scheduling, and postings for social media campaigns (LI, IG, FB, TW, TT, YT)
- Assist in general marketing projects including photography, and archive creation.
- Possible production of product videos (YouTube, videos, shorts, using chat GPT to support this effort) – script writing, screen capture, and graphic design.
- Offer direction and guidance to SM intern team
- Create, manage, test, and coordinate in the production of print samples including digital
- Develop company and CEO thought leadership campaigns (including Utopia Talks\Lives)
- Manage the contact database and assist with lead generation activities to expand the client base.
- Weekly meetings (Typically Tues (6 pm – 7 pm EST) & Thurs. May vary based on travel or business conflicts and weekly team meetings)
Location: Remote (Africa)
Time zone: EST
Qualifications
- Proven experience in Digital Marketing.
- Expertise in developing effective social media strategies.
- Exceptional written communication skills, with a focus on producing high-quality content.
- Strong attention to detail and commitment to accuracy.
- Ability to work independently and adapt to changing priorities.
- Capacity to manage multiple projects and prioritize tasks efficiently.
- Effective team player with strong collaboration skills.
- Excellent organizational abilities, ensuring the delivery of high-quality work on time.
- Creative thinker, contributing innovative ideas and approaches.
- Ability to thrive under pressure and consistently meet deadlines.
- Strong networking and analytical skills.
- Proficient in both established and emerging social media platforms.
Working Conditions Details;
Work Environment: This is a fully remote position.
Working Hours: 10 hours per week
Role Type: Part-time, Remote
Budget: $10 per hour
Method of Application
Send Resume & Profile – [email protected]