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Key Responsibilities:
- Marketing Strategy: Take the lead on creating comprehensive marketing and brand strategies to drive business growth and enhance brand awareness.
- Social Media Management: Manage social media platforms including Instagram, TikTok, and others. Plan and schedule engaging content, interact with followers and monitor performance metrics.
- Content Creation: Develop marketing content for various channels, including social media posts, marketing copy, messaging, and email campaigns. Design experience with Canva is advantageous but not required.
- Campaign Implementation: Implement marketing campaigns across multiple channels and measure their effectiveness using relevant metrics and KPIs.
- Online Presence: Develop and execute strategies to establish a solid online presence and ensure effective brand positioning in the market.
- Email Marketing: Utilize email marketing tools to create and send engaging email campaigns and newsletters. Segment audiences and analyze campaign performance.
- Copywriting: Write compelling copy for landing pages, advertisements, and promotional materials to drive conversions and engagement.
What Success Looks Like:
- Effective Marketing Strategies: Your strategic marketing initiatives lead to increased brand awareness, customer engagement, and business growth.
- Engaging Social Media Presence: Your management of social media platforms results in a vibrant and engaged community of followers.
- Content Creation Excellence: Your marketing content effectively communicates the brand’s message and resonates with the target audience.
- Campaign Performance: Your campaigns generate positive ROI and contribute to achieving business objectives.
- Online Presence and Brand Positioning: Your efforts establish a strong online presence and position the brand effectively in the market.
Required Skills and Qualifications:
- Marketing Experience:3-5 years of experience in marketing or a related field.
- Social Media Management: Proven experience managing social media platforms and creating engaging content.
- Content Creation: Strong writing skills with the ability to create compelling marketing copy and messaging.
- Analytical Skills: Ability to measure and analyze marketing campaign performance using relevant metrics and KPIs.
- Email Marketing: Experience with email marketing tools and strategies.
- Copywriting: Excellent copywriting skills with the ability to craft persuasive and impactful messaging.
- Brand Management: Experience in brand management is a plus.
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This role offers a unique opportunity for a Content Manager to take the lead on creating marketing and brand strategies for a leading provider of selfie booth solutions. If you are an experienced marketer with strong social media management, content creation, and analytical skills, we invite you to apply and join our team in enhancing events and experiences through innovative solutions.