Our client is committed to making healthcare accessible for all. They are seeking a customer-focused, results-oriented Social Media Community Manager to grow their fan base, grow their brand affinity amongst their fans, and manage relationshipw with their fans through intelligent community management, creative marketing, data-driven targeting, and strategic content planning.
The Social Media Community Manager will define and execute the customer experience on social media platforms like Facebook, LinkedIn, Instagram and TikTok. They will foster a dialogue between customers and the Health brands as well as manage the overall health and engagement of the various communities. He or she will compile and analyze campaign metrics such as traffic from social media properties and will report on social media campaign performance to management teams. Additionally, they will drive the social listening and feedback loop to bring customer insight from social media back to the product and marketing teams.
Primary Responsibilities
Community Management:
- Work across teams to write, plan, and schedule content across social media touch points.
- Ensure that the brand voice is consistently represented in all communications.
- Manage the presence of social networking sites like Facebook, Instagram, LinkedIn and TikTok.
- Partner with Customer Service to address customer concerns and moderate user generated content.
- Develop, test, and refine best practices for engaging with customers and building the Health brands on social networking sites.
Analytics & Monitoring:
- Analyze key metrics and create weekly performance reports.
- Maintain a deep understanding of social networks, Health customers, and emerging social media trends.
Internal Social Media Advocacy:
- Report to the broader organization on the voice of the customer.
- Be an advocate for social media to the broader organization.
- Establish partnerships with subject matter experts and social media stakeholders across the organization to create and cultivate content for distribution through social networking sites.
Basic Qualifications
- Bachelors degree required
- Thorough understanding of social media and community management best practices.
- Excellent written and oral communication skills, with experience communicating to both customers and senior management
- Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment
- Strong bias for action and ability to prioritize effectively
Preferred Qualifications
- Experience engaging large communities (1 million members or more)
- Experience with Facebook, Twitter, or YouTube advertising
- Strong copy writing abilities and sound editorial judgment
- Ability to use quantitative data and metrics to drive editorial decisions and marketing activities
- Strong influence management skills to influence business and technology teams without direct authority
The target hiring compensation range for this role is $25 to $27/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.